Digital Marketplaces Unleashed
Claudia Linnhoff-Popien, Ralf Schneider, Michael Zaddach Eds.
This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.
The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.
Table of Contents
Part I - Prefaces
Humans in Digital Marketplaces - pages 3-5 Hüther, Gerald
Digital Society? The Great Transformation21 - pages 7-12 Malik, Fredmund
New Computing in Digital Marketplaces Unleashed - pages 13-16 Leibert, Florian
Part II - Introduction
Welcome to the Age of Spontaneous Business Models: Start Shaping or Be Shaped - pages 19-26 Linnhoff-Popien, Claudia (et al.)
Part III - Digital Society
Preface: So Far, so Bad – the Complexity-Fear Dilemma in Cybersecurity and Its Lesson for Digitalization at Large - pages 29-31 Gaycken, Sandro
Valuation, Recognition, and Signaling in the Digital Public Sphere: the TED Talk Ranking Ecosystem - pages 33-43 Gautschi, Heidi (et al.)
Consumers’ Digital Self-Determination: Everything Under Control? - pages 45-55 Krahn, Britta (et al.)
Digitally Mature? Ready for the Digital Transformation? - pages 57-64 Romberg, Maik
Blockchain – the Case for Market Adoption of the Distributed Ledger - pages 65-70 Streng, Marco
‘Local’ Is an Asset, Response Time Is Key: Lessons Learned from the Amiona St. Gallen Local Digital Marketplace - pages 71-82 Schleicher, Mark (et al.)
How Large Corporations Survive Digitalization - pages 83-97 Jacobi, Robert (et al.)
Part IV - Individualized Digital Learning
Preface: Individualized Digital Learning - pages 101-104 Jeger, Kerstin
Corporate Learning in Upheaval - pages 105-112 Reck, Rauthgundis (et al.)
Digitalization in Schools – Organization, Collaboration and Communication - pages 113-124 Rott, Benno (et al.)
The Unsung Power of Horizontal Grassroots - pages 125-135 Solda-Zaccaro, Aleksandra
The COMALAT Approach to Individualized E-Learning in Job-Specific Language Competences - pages 137-148 Angelis, Lefteris (et al.)
Part V - Disruptive Technologies & Entrepeneurship
Preface: Reprogramming Your Corporate Immune System - pages 151-154 Hastreiter, Gerhard
How Corporations Can Win the Race Against Disruptive Startups - pages 155-167 Sauberschwarz, Lucas (et al.)
Smart Contracts – Blockchains in the Wings - pages 169-184 Bocek, Thomas (et al.)
The Last Step Remains Analogue… - pages 185-192 Kistner, Joachim
Marketplace-Driven, Game-Changing IT Games to Address Complex, Costly Community Problems - pages 193-204 Moura, J. Antão B. (et al.)
Industrial Evolution and Disruptive Innovation: Theories, Evidence and Perspectives - pages 205-219 Orsenigo, Luigi
Part VI - Digital Business Outcomes
Preface: Digital Business Outcomes - pages 223-226 Zadak, Jan
Software Industrialisation – How to Industrialise Knowledge Work? - pages 227-235 Adersberger, Josef (et al.)
From Digital Retail to Real-Time Retail - pages 237-246 Kranabitl, Andreas (et al.)
Privacy Preserving Personalization in Complex Ecosystems - pages 247-261 Andersen, Anders (et al.)
Part VII - Cognitive Systems
Cognitive Computing – the new Paradigm of the Digital World - pages 265-274 Hildesheim, Dr. Wolfgang
€ From Tweet to Chatbot – Content Management as a Core Competency for the Digital Evolution - pages 275-285 Jonke, Alexander W. (et al.)
The European Network and Information Security Directive – a Cornerstone of the Digital Single Market - pages 287-295 Schallbruch, Martin
The Future of Machine Learning and Predictive Analytics - pages 297-309 Samanpour, Ali Reza (et al.)
How Banks Can Better Serve Their Customers Through Artificial Techniques - pages 311-326 Vieira, Armando (et al.)
Part VIII - Fin- & Insuretech
Preface: Fin- & Insuretech - pages 329-341 Mai, Hartmut
Fintech Hypes, but Wealthy Internet Savvy Investors Prefer to Stay Hybrid - pages 343-357 Altenhain, Thomas (et al.)
The Digital Insurance – Facing Customer Expectation in a Rapidly Changing World - pages 359-370 Cebulsky, Michael (et al.)
FinTech and Blockchain – Keep Bubbling? Or Better Get Real? - pages 371-383 Winkler, Nils (et al.)
On the Quest to the Ultimate Digital Money - pages 385-404 Scherzer, Helmut
Part IX - Smart Traffic Hubs
Preface: Smart Traffic Hubs - pages 407-416 Lee, Steve
SmartPORT Traffic Hub – The Prospects for an Intermodal Port of the Future - pages 417-426 Saxe, Sebastian
An Overview of Technology, Benefits and Impact of Automated and Autonomous Driving on the Automotive Industry - pages 427-442 Brenner, Walter (et al.)
Hub Airport 4.0 – How Frankfurt Airport Uses Predictive Analytics to Enhance Customer Experience and Drive Operational Excellence - pages 443-453 Felkel, Rolf (et al.)
Part X - Mobility Services
Preface: Beyond the Hood: the Development of Mobility Services in the Mobile Internet - pages 457-465 Heyn, Markus
Analyzing the Digital Society by Tracking Mobile Customer Devices - pages 467-478 Schauer, Lorenz
Improving Urban Transportation: an Open Plat-Form for Digital Mobility Services - pages 479-489 Schreieck, Maximilian (et al.)
Safety Belt for Pedestrians - pages 491-497 David, Klaus (et al.)
The Impact of Indoor Navigation Systems for Public Malls – a Comprehensive Overview – Seiten 499-511 Weronek, Karsten
Part XI - Industry 4.0
Preface: Industry 4.0 - pages 515-526 Blackburn, Robert
The Challenge of Governing Digital Platform Ecosystems - pages 527-538 Schreieck, Maximilian (et al.)
Transformation Not Completed – Identify Additional Business Opportunities by Digital Navigation - pages 539-548 Schweichhart, Karsten (et al.)
The Data Science Lab at LMU Munich: Leveraging Knowledge Transfer, Implementing Collaborative Projects, and Promoting Future Data Science Talents - pages 549-556 Seidl, Thomas (et al.)
Diagnosis as a Service - pages 557-567 Wotawa, Franz (et al.)
Part XII - Intelligent & Autonomous Enterprise
Preface: Intelligent & Autonomous Enterprise - pages 571-581 Hofmann, Martin (et al.)
Successful Data Science Is a Communication Challenge - pages 583-592 Werner, Martin (et al.)
The Future of Currency in the Direct Markets of Tomorrow – or: a Blueprint for a World Without Money - pages 593-605 Roubintchik, Maxim
Digital Business Outcomes: Digital Innovation and Its Contribution to Corporate Development - pages 607-617 Rösch, Hans (et al.)
Don’t Lose Control, Stay up to Date: Automated Runtime Quality Engineering - pages 619-630 Gabor, Thomas (et al.)
Part XIII - Big Data and Analytics
Preface: Big Data and Analytics - pages 633-636 Schumann, Rolf
Unlocking the Doors of Frankfurt Airport’s Digital Marketplace: How Fraport’s Smart Data Lab Manages to Create Value from Data and to Change the Airport’s Way of Thinking - pages 637-649 Schüller, Katharina (et al.)
The Digitization Dilemma of Europe’s Non-Profit Organizations: Software as a Service to the Rescue! - pages 651-662 Fuchs, Florian (et al.)
Consumer Journey Analytics in the Context of Data Privacy and Ethics - pages 663-674 Braun, Andreas (et al.)
On the Need of Opening the Big Data Landscape to Everyone: Challenges and New Trends - pages 675-687 Salado-Cid, Rubén (et al.)
Part XIV - Cloud Technologies
Preface: the “Cloud Way” to Digital Transformation and New Business Models - pages 691-698 Bendiek, Sabine
Data Virtualization: a Standardized Front Door to Company-Wide Data Opens the Way for (Digital) Business Success - pages 699-709 Kurze, Christian (et al.)
The Cloud Native Stack: Building Cloud Applications as Google Does - pages 711-723 Adersberger, Josef (et al.)
The Forecast Is Cloud – Aspects of Cloud Computing in the Broadcast Industry - pages 725-745 Illgner-Fehns, Klaus (et al.)
Data & IT Security, a Challenge for the Cloud Computing Trend Seiten 747-756 Rieken, Ralf
Part XV - Internet of Things
Preface: Internet of Things - pages 759-761 Mahbobi, Goodarz
Cloud Technologies – May ‘Fog Computing’ Help out the Traditional Cloud and Pave the Way to 5G Networks - pages 763-774 Iberl, Robert (et al.)
A Generic Model for Coordinating the Individual Energy Demand of Electric Vehicles: Optimizing the Coordination Problem Between Electric Vehicles and Charging Points with the Implementation of a Genetic Algorithm - pages 775-786 Zuch, Malte (et al.)
A Secure and Efficient Communication Tool - pages 787-794 Cagnazzo, Matteo (et al.)
City as a Service and City On-Demand – New concepts for intelligent urban development Seiten 795-807 Klassen, Georg (et al.)
Personal Applications in the Internet of Things Through Visual End-User Programming - pages 809-821 Valsamakis, Yannis (et al.)
Part XVI - Global Challenges - Local Solutions
Preface: Global Meets Local - pages 825-828 Hartert, Daniel
Energy Is Essential, but Utilities? Digitalization: What Does It Mean for the Energy Sector? - pages 829-838 Varela, Ines
Harnessing the Digital Marketplace in India: Revolutionary Growth, Challenges and Opportunities - pages 839-853 Ramachandran, L. L. (et al.)
Digital Revolution, High-Speed Democracy and the Brave New Working World: Learnings from an Austrian Public Online Consultation Process - pages 855-864 Reichl, Peter (et al.)
€ Build It and It Will Disrupt: a National Broadband Platform to Fuel New Zealand’s Digital Economy - pages 865-876 Beltrán, Fernando
Part XVII - Active Cyber Defense
Securing the Opportunities of the Digitized Economy - pages 879-882 Diskin, Yuval
Black Market Value of Patient Data - pages 883-893 Czeschik, Christina
Enabling Cyber Sovereignty: with Knowledge, Not with National Products - pages 895-904 Schläger, Christian (et al.)
Smart Authentication, Identification and Digital Signatures as Foundation for the Next Generation of Eco Systems - pages 905-919 Hertlein, Markus (et al.)
Implications of Vulnerable Internet Infrastructure - pages 921-935 Shulman, Haya
Springer, Hardback, english, 935 pages